From its humble beginnings in 2007, Incredible Edible is now a real embodiment of its ethos ‘the power of small ideas’.
It was started in Todmorden, a small town in the North of England, by a like-minded group of individuals including Pam Warhurst and Mary Clear who wanted to find an inclusive way of enriching the world directly around them.
Importantly, this was not about waiting for hand outs, or some officials to give the green light but to take responsibility and essentially get going. The focus of their attentions was food. Everyone understands food. Food could get people talking; even better, it could inspire people to take action.
Starting with small herb gardens and community plots, the group has since founded a food knowledge hub and fishery at the local high school, as well as a market garden for young people to grow and sell their own produce. It has also backed successful campaigns such as encouraging the keeping of free range chickens and bees.
In the wider community, Incredible Edible Todmorden has supported local businesses and worked with the council and the police to enrich the town and pursue its sustainability.
This work reflects the movement's drive to provide access to good local food for all, through:
• working together
• learning – from field to classroom to kitchen
• supporting local business