From Reliable Prosperity:
Enhancing the social capital of employees, customers, community members, and other stakeholders is seen by many businesses as a cost rather than an opportunity.
A green business creates value for the many constituencies it interacts with: employees, customers, community members, suppliers, vendors, owners, and surrounding ecosystems. It helps to enhance social equity and build local assets through its ownership structure and business decisions. It often creates a sense of place and celebrates cultural diversity. A green business tends to meet fundamental needs.
Locally-owned businesses make a strong contribution to local economies by keeping dollars circulating locally. They build community through face-to-face relationships, whether food from the farmer's market, fish from the local pier, or wood from the surrounding forests. Ultimately, they are accountable to particular people and places, providing them with a loyal customer base.